LOST IN x DAVID BARD

The Hidden Face (CHE)

Cognitive perception of disinterest.

We only see what we want to see or what we are supposed to see. Undeniably, our visions influence those of others, and theirs’ influence ours. They can be directed, framed and oriented by trends that are often ephemeral or futile. Driven by his vain quest for aesthetics and prosperity, the modern human alters his perception of his own environment.

These pictures strive to awake the attraction for uninteresting places and thus, to reveal their intrinsic qualities, as poor and insignificant they may seem. From the humility towards our surroundings can be created new and surprising things, because they are unsuspected.

The showed photographs belong all to the industrial landscape, to the world that surrounds our cities. Even though interactions are rare, that landscape truly is the vector of our cities’ dynamism. Orderly within its strict fenced limits, the industry is hardly friendly. It is violent, brutal, repulsive… Like an organism, it is constantly changing, transforming prior to disappearing, being used for a new purpose, or more solemnly, for the city. The indifference towards it is wonderful. Yet, it is the doing of men and is meant to be at his service. With the exception of the powerful factories from a distant past now engrossed in the urban tissue, the metal sheds of nowadays and their wasteland are almost ephemeral. Their conception responding to the immediate needs of the economy, which dictates the duration of their limited existence. These pragmatic sets offer their immediate presence and express the fragility of their construction to the public eye.

Formed by the logic of efficiency, operation and optimization, it is surprising to realize the beauty emanating from the rigor with which they are made. The geometric purity, the assembly of colors and the progression of forms evoke their raw materials every time. The immediacy of these places describes the harshness of their character.

As for the proposed angle, the drone symbolizes a new view. Physically inconceivable for the human eye, it escapes prejudice, opening new perspectives. This is the way to observe these places that always seem to firmly protect themselves from intruders. The drone, by offering a stolen view over the enclosures, gives us the intimacy of their entrails. This exposure is there- fore an extraordinary opportunity to discover hidden beauties.

Finally, couldn’t these unveiled, prosaically abundant compositions arouse similar emotions to those of the discovery of a beautiful and large property? It is as difficult to penetrate, how- ever, behind its imposing hedges, what it contains is nevertheless of obvious majesty. The goal of this work is therefore to stimulate an opening towards the invisible, to open the limits of banality towards the quest for the sublime, since the interest of a subject only depends on the gaze of its spectator.

From the humility towards our surroundings can be created new and surprising things, because they are unsuspected.

The showed photographs belong all to the industrial landscape, to the world that surrounds our cities. Even though interactions are rare, that landscape truly is the vector of our cities’ dynamism.

The geometric purity, the assembly of colors and the progression of forms evoke their raw materials every time. The immediacy of these places describes the harshness of their character.

PHOTOGRAPHY
David Bard

WORDS
David Bard

@dave_bard

David Bard is a young Swiss architect. These images are part of the continuity of his theoretical and architectural research on brutalist ethics, questioning our relationship to the founding elements of the art of building. Photography is for him a means of revealing the expressive force of his reflections on raw matter and immediacy.

Keep exploring

Lost In x Andega Larasati

Lost Immigrants is dedicated to the restless mind, always curious to see new places, meet new people and tell a story.

Lost Immigrants 2020©

For work, collaborations or special projects please contact us

hola@lostimmigrants.mx
@lostimmigrants